Our Story

Bonapeti is a group of entrepreneurs, chefs, and tech experts who share a love of real food, strong flavours, fermentation, and healthy balanced eating. We aim to make sophisticated vegetarian and vegan food convenient and affordable for everyone.

Bonapeti is for time-pressed people wanting to add more plant-based food to their diet. It’s also for people who are fed up with fad diet and detox programmes. We believe that people are now ready to make a lasting shift towards more healthy plant-based eating.

We are committed to serving locally sourced food from sustainable sources, and organic wherever possible. Local and sustainable sourcing is an effective way to manage diminishing resources and reduce environmental impact.

Howard Beale’s own preference for a plant-based diet led him to set up Bonapeti: “I chose to switch to a mostly plant-based, low sugar, wheat, yeast, dairy and gluten-free diet and was amazed by the results. Along the way, I discovered stunning new tastes, textures and combinations; food that excites your senses and leaves you feeling great. We aim to share this taste adventure with as many people as possible”.

Follow our blog for kitchen notes, new taste discoveries, write-ups from the team on the benefits of plant-based eating, snacking healthily, supporting sustainability, and eating vegan and gluten-free.



Howard Beale

Founder / CEO

Howard knows first-hand the incredible effects of changing your diet for the better. A few years ago he switched to a mostly plant-based diet and was amazed by the results. He felt this sort of healthy, tasty yet affordable food should be available to everyone and the idea for Bonapeti was born. He is founder of NetDeco, an online retailer of decorative home accessories and furniture, and is a director of Ardington Services Ltd (Early Learning Centre), a retail group which specialises in creating and developing niche home shopping and retail brands. Previously, Howard founded successful marcoms startup (The Fish Can Sing) and worked with large companies Hill and Knowlton (WPP Plc) and Sunday Telegraph (Telegraph Media Group).


Sam Pryor

Co-founder / Food Operations

Sam has worked in restaurants all over the world from New York to Melbourne, London to Verbier, from busy gastro pubs to a 2 year stint at Michelin 3* restaurant The Fat Duck. He then branched out from kitchens to hotels, where he was deputy manager of Pelham House, a 4* hotel. Asides from cooking, Sam has been very involved in creating and developing environmentally sustainable programmes. Previously, he was also business development manager at engineering firm, SeaRoc, where he guided the software division from start-up to being a significant player in the renewable energy sector.


Dan Smart

Co-founder / Engineering

Dan has been working at the cutting edge of software development for over 15 years, working as a web and mobile developer. He has been involved in developing and architecting the core technology behind a number of startups, as well as working with larger companies such as Motorola and Thomson Reuters.


Everette Taylor

Growth Marketing

Everette had the privilege of helping start GrowthHackers.com with renowned entrepreneur Sean Ellis and leading marketing efforts there. He’s also worked on growth marketing projects for celebrity author Neil Strauss, NFL Player Brandian Ross, Qualaroo, United Way, Unity Over Self Clothing, Moblized, and others. He was interested in Bonapeti firstly on a personal level, as his family has dealt with high blood pressure and diabetes generation after generation. Working with Bonapeti gives him an opportunity to help those looking to lead a healthier lifestyle through great tasting food.