More about Bonapeti
Bonapeti are a team of experienced chefs and entrepreneurs who share a passion for exciting healthy plant-based food and a vision for making it convenient and affordable for everyone everywhere.
The trend for deli-style dining that's swept the UK has coincided with an explosion of interest in vegetarian cooking. We believe that people are now ready to make a lasting shift towards eating more plant-based dishes.
Founder Howard Beale, knows first-hand the amazing effects of changing your diet for the better. A few years ago he was diagnosed with an autoimmune disease for which there is no conventional cure: "I switched to a mostly plant-based, low sugar, wheat, dairy and gluten-free diet and was amazed by the results.
Along the way, I discovered exceptional new tastes, textures and combinations, food that excites your senses and leaves you feeling great, and I'd like to share this with as many people as possible."
We don't believe in using additives, preservatives, sugar or salt as a way to boost flavour artificially, cut corners, reduce cost, and deliver high volumes with extended shelf life. Instead, we focus on superior freshness, quality, and taste, which means our food is best on the day it is delivered or can be eaten the next day.
We believe organic locally sourced food from sustainable sources is the key to a healthy diet and planet. It is an effective way to manage health, diminishing resources, and reduce environmental impact.
Founder / CEO
Howard knows first-hand the incredible effects of changing your diet for the better. A few years ago he switched to a mostly plant-based diet and was amazed by the results. He felt this sort of healthy, tasty yet affordable food should be available to everyone and the idea for Bonapeti was born. He is founder of NetDeco, an online retailer of decorative home accessories and furniture, and is a director of Ardington Ltd (Early Learning Centre), a retail group which specialises in creating and developing niche home shopping and retail brands. Previously, Howard founded successful marcoms startup (The Fish Can Sing) and worked with large companies Hill and Knowlton (WPP Plc) and Sunday Telegraph (Telegraph Media Group).
Co-founder / Food Operations
Sam has worked in restaurants all over the world from New York to Melbourne, London to Verbier, from busy gastro pubs to a 2 year stint at Michelin 3* restaurant The Fat Duck. He then branched out from kitchens to hotels, where he was deputy manager of Pelham House, a 4* hotel. Asides from cooking, Sam has been very involved in creating and developing environmentally sustainable programmes. Previously, he was also business development manager at engineering firm, SeaRoc, where he guided the software division from start-up to being a significant player in the renewable energy sector.
Co-founder / Engineering
Dan has been working at the cutting edge of software development for over 15 years, working as a web and mobile developer. He has been involved in developing and architecting the core technology behind a number of startups, as well as working with larger companies such as Motorola and Thomson Reuters.
Co-founder / Product Design
Fabio is a self-taught digital designer and entrepreneur. He has a combined Bachelor's Degree in software engineering and video game development. He’s spent the past 8 years traveling around Europe working with clients big and small, and currently divides his time between Chester, UK and Sicily. His work for clients such as Rockpack, Uxebu, TreatDrop/Jowalla has been featured in the iOS App Store as well as on Mashable, TechCrunch and the New York Times, to name a few. This year, Fabio started working on his first indie game for both mobile and desktop devices as well as launching JammyFox, a new company which creates custom-designed accessories for iPhone, iPad, and Mac.
Everette had the privilege of helping start GrowthHackers.com with renowned entrepreneur Sean Ellis and leading marketing efforts there. He’s also worked on growth marketing projects for celebrity author Neil Strauss, NFL Player Brandian Ross, Qualaroo, United Way, Unity Over Self Clothing, Moblized, and others. He was interested in Bonapeti firstly on a personal level, as his family has dealt with high blood pressure and diabetes generation after generation. Working with Bonapeti gives him an opportunity to help those looking to lead a healthier lifestyle through great tasting food.
Liz studied English at Cambridge and has always had a passion for writing. Upon graduating she started freelancing for The Face and working as a consultant for The Fish Can Sing, which is where she got to know Bonapeti founder Howard Beale who was a co-owner. In 2004 Liz moved to Berlin. There she established the brand magazine 'Electronic Beats' for TMobile and was Chief Editor for 4 years. Liz’s company, McGrath Copywriting Ltd, provides copy and content expertise for clients such as TK Maxx, MOO and of course, Bonapeti. An avid fan of yoga, running and eating healthily, Liz brings Bonapeti’s brand promise to life through engaging, shareable content.